Astora Group
What we buy
Astora Group buys digital businesses with proven distribution. We hold them, operate them, and compound them. We're not turnaround investors, we're not a fund with a return clock, and we're not looking for pre-traffic ideas. If you've built something real, we can move fast.
Categories
Content and media properties
Sites and publications with real organic traffic and editorial credibility
Creator businesses
Newsletters, YouTube channels, Substack publications with engaged audiences
Subscription businesses
SaaS, membership sites, paid communities with recurring revenue
Digital-first brands
Ecommerce, digital products, and services with proven customer acquisition
What proven distribution means
Show us one of these qualifying signals — and we can move fast:
- 10k+ monthly organic sessions
- 5k+ engaged email subscribers
- 10k+ YouTube subscribers with regular uploads
- Substack with paid conversion
Size range
We look for businesses in the $50k–$2M SDE range with durable unit economics and distribution we can underwrite.
What happens post-acquisition
Operator continuity. We don't gut teams or brands for scrap. Where the operator wants to stay involved, we structure continuity. Where they want a clean exit, we staff accordingly — without torching what makes distribution work.
Valuation guides
Typical multiples for the profiles we underwrite — not an offer.
- SaaS valuation multiples
- Ecommerce valuation
- Newsletter valuation
- YouTube channel valuation
- Content site valuation
- Free valuation calculator
Also see the portfolio, founder story, or all valuation guides.
Sell to Astora
We buy assets with proven distribution. Show us the traffic, list, subscribers, or channel — and we can move fast.