Valuation
Business Valuation Guides
Typical low / mid / high multiples for the profiles Astora underwrites — SaaS, ecommerce, content, and creator assets. Ranges are for the profile, not an offer. Each guide includes a calculator.
SaaS
SaaS Business Valuation
What SaaS businesses actually sell for in 2026. Real multiples, honest ranges by ARR band, free calculator. No sales pitch, no fluff.
SaaS Company Valuation
How to value a SaaS company — ARR multiples, diligence checks, and what compresses the number for bootstrapped and lower mid-market businesses.
Early-Stage SaaS Valuation
How early-stage SaaS is actually valued. Sub-$500k ARR multiples, buyer psychology, and honest ranges for bootstrapped and pre-scale founders.
Ecommerce
Ecommerce Business Valuation
What ecommerce businesses sell for in 2026 — real multiples by store type, free calculator, honest ranges. Not an offer.
Shopify Store Valuation
What Shopify stores actually sell for. Typical SDE multiples, what lifts the band, and a free calculator — honest ranges, not an offer.
Dropshipping Business Valuation
Honest dropshipping valuation multiples — why they compress vs branded ecommerce, what buyers still pay for, free calculator.
Content
Newsletter Business Valuation
How newsletters are valued — multiples by revenue band and monetisation type, free calculator, honest ranges for paid and free lists.
Content Site Valuation
Content site valuation on annual SDE — typical multiples, what drives topical authority premiums, and a free calculator.
Creator
Mobile App Valuation
How revenue-generating mobile apps are valued — annual revenue multiples, retention and store risk, plus a free calculator.
YouTube Channel Valuation
How YouTube channels are valued — multiples by revenue and channel type, free calculator, honest ranges for faceless and personality channels.
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