Louis McKeeve is the founder of Astora Group, an investor and incubator of digital-first startups.
He started Astora on a simple observation: making things has never been easier, and getting attention has never been harder. Distribution — not product, not code, not capital — is the moat. So that's what Astora invests in: businesses that have already earned an audience, and the people who know how to grow one.
Louis works directly on every acquisition and every new build, with a small team of operators across the portfolio. The model is deliberately simple: buy or build in overlooked verticals, hold as owners rather than passive investors, and compound.
Before Astora, Louis worked in investment banking at Deutsche Numis in London, after graduating from the London School of Economics.
