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Blog
Notes on valuation, acquisitions, and what Astora looks for in digital businesses.
7 October 2026
SaaS Valuation Multiples: What Digital-First Startups Actually Trade For
Private SaaS companies trade at 3x to 7x ARR in 2026. Learn what drives SaaS multiples, how buyers assess revenue quality, and where your startup sits.
Read article7 October 2026
What SaaS Valuation Multiples Really Mean for Founders in 2026
SaaS valuation multiples in 2026 range from 2.5x to 10x ARR. Learn what moves the number for bootstrapped founders selling digital businesses.
Read article7 October 2026
What Actually Moves a SaaS Multiple in 2026
Private SaaS businesses trade at 2–7× ARR in 2026. Discover the retention, margin, and growth metrics that push multiples up or down in diligence.
Read article30 September 2026
Online Business for Sale: Valuation, Multiples, and What Buyers Check
Online businesses for sale trade at 2–5× SDE or 4–8× ARR for SaaS. Learn valuation multiples, what expands or compresses value, and what buyers check.
Read article16 September 2026
How to Sell My Online Business: Valuation, Diligence & What Buyers Check
Learn how to sell your online business: valuation multiples (SDE, EBITDA, ARR), what buyers check in diligence, and how to maximise your exit price in 2025.
Read article14 September 2026
SaaS Software Valuation Multiples: What Operators Need to Know in 2026
SaaS software valuation multiples range 3x–7x ARR for private companies in 2026. Growth rate, Rule of 40, and net retention determine where you land.
Read article28 August 2026
Newsletter Valuation: Paid vs Free – What Buyers Actually Check
Paid newsletters trade at 24x–42x MRR; free newsletters with sponsorship sit at 20x–32x. What buyers check, what compresses multiples, and how diligence works.
Read article21 August 2026
YouTube Channel Valuation: Faceless vs Personality-Driven Channels
Faceless YouTube channels command 15–25% higher valuation multiples than personality-driven channels. Here's how buyers assess key-person risk and transferability.
Read article14 August 2026
How Shopify Store SDE Valuation Works in 2026
Shopify stores sell for 2.5x–4.5x SDE depending on margins, repeat customers, and traffic mix. Learn how buyers calculate normalised earnings and what moves the multiple.
Read article7 August 2026
Ecommerce paid-traffic dependency and multiples
Paid-traffic dependency compresses ecommerce multiples by 20–35%. Learn how organic traffic, CAC, and channel diversification affect valuation in 2025–2026.
Read article30 July 2026
Early-Stage SaaS When Venture Multiples Don't Apply
Early-stage SaaS under £5M ARR rarely trades at venture multiples. Discover how buyers value bootstrapped SaaS, what replaces ARR multiples, and diligence priorities for acquirers.
Read article23 July 2026
Diligence Checklist Before Selling a Digital Business
Complete due diligence checklist for digital business sellers: financial documents, buyer verification requirements, and preparation steps to maximize valuation.
Read article23 July 2026
SaaS Valuation Multiples Sub-$500K ARR: What Bootstrapped Founders Should Expect
Bootstrapped SaaS under $500K ARR trades at 3.0–4.5× SDE or 2.5–4.0× ARR. Discover buyer expectations, churn impact on valuation, and how to prepare your micro-SaaS for sale.
Read article23 July 2026
What Astora Looks for When Acquiring Digital Businesses
Astora Group buys digital businesses with proven distribution. Learn what drives valuation, what compresses multiples, and what diligence checks before acquisition.
Read article