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Notes on valuation, acquisitions, and what Astora looks for in digital businesses.
21 August 2026
YouTube Channel Valuation: Faceless vs Personality-Driven Channels
Faceless YouTube channels command 15–25% higher valuation multiples than personality-driven channels. Here's how buyers assess key-person risk and transferability.
Read article14 August 2026
How Shopify Store SDE Valuation Works in 2026
Shopify stores sell for 2.5x–4.5x SDE depending on margins, repeat customers, and traffic mix. Learn how buyers calculate normalised earnings and what moves the multiple.
Read article7 August 2026
Ecommerce paid-traffic dependency and multiples
Paid-traffic dependency compresses ecommerce multiples by 20–35%. Learn how organic traffic, CAC, and channel diversification affect valuation in 2025–2026.
Read article30 July 2026
Early-Stage SaaS When Venture Multiples Don't Apply
Early-stage SaaS under £5M ARR rarely trades at venture multiples. Discover how buyers value bootstrapped SaaS, what replaces ARR multiples, and diligence priorities for acquirers.
Read article23 July 2026
Diligence Checklist Before Selling a Digital Business
Complete due diligence checklist for digital business sellers: financial documents, buyer verification requirements, and preparation steps to maximize valuation.
Read article23 July 2026
SaaS Valuation Multiples Sub-$500K ARR: What Bootstrapped Founders Should Expect
Bootstrapped SaaS under $500K ARR trades at 3.0–4.5× SDE or 2.5–4.0× ARR. Discover buyer expectations, churn impact on valuation, and how to prepare your micro-SaaS for sale.
Read article23 July 2026
What Astora Looks for When Acquiring Digital Businesses
Astora Group buys digital businesses with proven distribution. Learn what drives valuation, what compresses multiples, and what diligence checks before acquisition.
Read article